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Design and Verification Engineers Can Now Test-Drive More Software in Online Labs

San Francisco, California – October 13, 2009 – Xuropa^SM Incorporated today announced that Cadence Design Systems, Inc. (NASDAQ:CDNS) has added Incisive® Formal Verifier and Incisive Enterprise Specman-Elite ® Testbench to its Xuropa Online Labs.

Based upon the Cadence® SoC Functional Verification Kit, approved design and verification engineers can quickly and easily try out these two additional Cadence verification products and learn new techniques online. The SoC Functional Verification Kit automates and eases the adoption of new verification technologies that increase productivity and project predictability, from verification planning to closure.

Users can now also run testbench simulation and formal analysis on example circuits at their convenience from their desktops. Using only a standard web browser, approved visitors to Xuropa Labs™ can now access the following two new labs:

• Block, Chip, and System Testbench Verification with Incisive Enterprise Specman-Elite Testbench
• Connectivity Verification, Productivity Flows, and Designer Level Formal Analysis with Incisive Formal Verifier

The service is free to Xuropa members and dramatically simplifies the process of evaluating EDA software products. Users can begin to test-drive applications in minutes vs. the days or weeks it used to take to get agreements signed, software downloaded, and license keys installed.

Simplified Initial Product Evaluation

“We have seen the value that Xuropa Online Labs bring to enable customers to test-drive Incisive Verification IP online, and we are excited to meet more customer needs by expanding our offering,” said Sarah Lynne Lundell, Enterprise Verification Senior Product Marketing Manager at Cadence. “Today’s schedules are so tight, it is important to simplify the initial evaluation process. Removing the need for a Software Product License Agreement to evaluate new software lets design and verification engineers focus on the potential productivity, predictability and quality gains for their projects.”

Face-to-face meetings are always going to be important, but as design teams are now global, software vendors need to simultaneously engage multiple locations and accelerate the engagement process.

“The Xuropa Platform uses the power of Cloud Computing and web 2.0 technologies to accelerate the software sales process and increase revenues for software vendors,” Xuropa CEO and founder James Colgan explained. “The Xuropa team is very happy to see Cadence realize the returns of the platform and make more of their industry leading technology available on the platform.”

Availability

Xuropa Online Labs featuring Cadence Incisive Formal Verifier and Specman Elite Testbench are available today and accessible at no cost to authorized Xuropa members. Go to www.xuropa.com and sign-in for access. For information about how to create your own Online Lab, or any of the other Xuropa Platform products, please contact Xuropa at the address below.

About Xuropa Incorporated

The Xuropa Platform and a Xuropa Lab™ bridge the gap between traditional Enterprise Software and Software-as-a-Service business and distribution models. Xuropa^SM Incorporated was founded by veterans from the internet, IT, and electronics industries with the goal of transitioning Enterprise Software to a SaaS model to increase revenues and lower costs.  http://www.xuropa.com/

Contact:

sales@xuropa.com

+1 (415) 727-5741

Cadence, Specman-Elite and Incisive are registered trademarks of Cadence Design Systems, Inc. in the United States and other countries.

Posted under News, Xuropa

The internet used to thought of as “cyberspace”.  Being online simply meant being an anonymous consumer of information.  But that was then!  The internet of today is identity-centric and social.  Internet users create blogs, upload their information to social networking sites, share ideas and contents, and they do it from their computers, iPhones, cellphones, etc.  This is what I refer to as “worldwide web” moving to “social web”.

There is a generational element to this as well: Web 2.0 (i.e. social web) is still hard to fathom for some baby boomers, but at the same time, there are larger and larger groups of baby boomers starting to post photos, opinions, etc. on the Facebook, for example.  They’re beginning to see how social the internet can be.

People in (or using) Web 2.0 have already internalized what doesn’t yet seem as a business practice by others.  Unfortunately maturing industries like EDA and semiconductor look at Web 2.0 as “social”, and hence constantly raise the question “why do we want to socialize with our customers” or “why would our customers socialize amongst themselves?” — They take the word “social” quite literally.

It’s not necessarily common business wisdom to bring customer experience into aggregators (such as Digg, Yelp, Ning, Xuropa, evenFacebook, etc.).  With these aggregators, even though things happen far away from a company’s destination site, it’s the engine of social discovery that generates astronomically more awareness than the destination site would ever create, and yes, it also generates huge volumes of traffic to the company’s destination site.

A simple example: Netflix opened up their database through an API last October.  Through this API other companies (e.g. aggregators) can access titles, ratings, queues, etc. information from Netflix. By “socializing” the Netflix experience, Netflix now gets 20+M film ratings every single day.  Does it really doesn’t matter where (which website) these titles are rated?!  It all benefits Netflix.

It’s time for EDA and semiconductor companies to see how they can benefit from Business 2.0.  EDA and semiconductor technology is the most advanced ones and those industries solve the most difficult challenges on the technical side.  Yet, they have totally missed the boat on what other industries have already accepted as common business wisdom.  They need to “socialize” their user-experience, create awareness, and turn that into revenue.

Posted under Xuropa, business, career, industry, marketing