Need to get 4TB into the Cloud? No problem!

Great news from Amazon Web Services (AWS) yesterday - they’ve made it easier to get your data up into the cloud.  All you have to do is ship them the raw SATA drive and they’ll plug it in.  Easy!  And they’re now accepting capacities up to 4TB.

This is why we work with AWS - they’re constantly raising the bar higher and higher.  They take care of the infrastructure, and we deliver the Platform and Software layers to our Enterprise Software customers.

Anyone out there need more than 4TB?

This announcement got me thinking about the other direction of the data transfer that still hounds Enterprise Software vendors.  Most vendors still deliver most if not all of their products as client-side installs. 

With the goal of lowering the cost of sales, software and tools vendors enable customers to download from their website (the cloud) evaluation versions of their products.  This would be fine if these distributions hadn’t grown to be hundreds of megabytes themselves!  A very large semiconductor vendor told me that it takes a customer 3 1/2 hours to download their software over a T1 line in North America.  And of course, it takes many attempts for it to be successful.  Not a scalable model and one of the many reasons why we promote moving evaluations and pre-sales training to the Cloud using Xuropa.

The reality is, this problem is only going to get worse.   (Numbers provided by OECD.)

WW Broadband Penetration, OECD 2009

WW Broadband Penetration, OECD 2009

Broadband Pentration Growth, OECD 2009

Broadband Pentration Growth, OECD 2009

Software distributions are only going to get bigger, and with broadband penetration low and not climbing at a huge rate, something needs to change.  Of course, corporations will always be at the forefront of broadband adoption, but the rise of virtual teams and off-site workers will continue to exacerbate the problem of a lagging telecommunications infrastructure.

Although a full SaaS model would remove this problem.  There are many other obstacles and reasons why a complete move would not work for many of these software vendors.  However, moving the front end of the acquisition process (pre-sales training and evaluations) just makes sense.  Doesn’t it?

Posted under Xuropa, industry

This post was written by James Colgan on March 10, 2010

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The Xuropa Platform - Your Software in the Cloud

The Xuropa Platform is used by Enterprise Software vendors to deliver their products via the cloud as-is. “Cloud agnostic”, the Xuropa Platform provides the web experience, user management and analytics, and sales and marketing tools to deliver your application within an engaging web experience.

The Xuropa Platform can be used to deliver remote hands-on demonstrations, evaluations, and training. The platform can also be used for full Software-as-a-Service (SaaS) delivery and monetization of your enterprise software.

Watch the below video to find out more.  Even better, contact us for a demonstration and to take the cloud for a spin! saas at xuropa dot com.

Posted under Xuropa

This post was written by James Colgan on February 26, 2010

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Cloud Computing Security

In response to a cloud computing question I posted to an online forum discussion a concern was raised about security.  Here is the unedited response in full:

“I think cloud computing is extreamly dangerous. There are enough problems with viruses now. IF people were able to exploite holes in componants use din cloud modules or even write systems with back doors in would anyone be sure thyey have a sucure or safe system?”

As I noted in previous posts, security is indeed one of the key drivers of the adoption of cloud computing.  And trust will be a crucial ingredient in the “crossing of the chasm” of this technology and use model.

There is always mistrust of new technologies.  (Did you know that in the very early days of the motor car some scientists believed that passengers would suffocate at speeds over 20 mph?)  Some mistrust is well placed and drives innovative counter measures.  Others will need greater familiarity with the technology and leaders to follow.

To address the first aspect of the posters concern though - viruses and their contagion.

For a virus to be communicated three things need to occur.

  1. Placement of the virus at the source.
  2. Inadvertent download of the virus by the user.
  3. Execution of the virus on the local machine.

There are three parties one could imagine placing the virus within the remote hosted application in the cloud: the cloud computing host company, the vendor of the hosted software, and users of the hosted software.  For a cloud computing company to go to all of the time and expense in developing sophisticated cloud computing platforms such as Xuropa’s Online Labs just to spread a virus is nonsensical.  Like-wise, for the owner of the electronic design software to place a virus within the Online Lab they are using does not make any sense whatsoever.  The last suspect, other users, could have the motive, but they will not have the means.

Consider the use model of a Cloud Computing-based EDA tool in the context of a Xuropa Online Lab as an example.  Every time the remote tool is accessed through a lab session, the environment is provisioned fresh and new from an image that is created by the tool vendor and Xuropa engineers for the Online Lab.  This image is inaccessible to a user.

While the session is active, only users that are explicitly invited into the lab session can have access to the work being carried out by the person who initiated the session.  There is no way for someone to sneak in via a “backdoor”.

If the user was malicious and did upload a virus to the Online Lab they would be very disappointed.  After every lab session has ended all data is erased, all processes on the lab are terminated and a thorough clean of the remote environment is carried out.

The Online Labs hosted on the Xuropa Platform today are even more secure in that they do not provide any upload or download capabilities by design.  No code is executed locally.  This talks to the gradual progression to the cloud of a previous post.  There are great benefits to be gained by leveraging cloud computing without leaping straight into design and development.  Training, demonstrations, workshops, pre-evaluation, and technical support to name just a few.

Which brings me to a follow up observation: mailing of CD’s for evaluation.

Today I opened the EDA Tech Forum magazine and it contained a CD from a nameless EDA vendor.  At the bottom of the CD is written “Every effort has been made to ensure that this disk is virus-free. “XYZ Company” is not responsible for any disruption, damage and/or loss to your data or system that may occur while using this CD.  As with all software we recommend running a virus scanner before use.”

I’m sure that this CD is fine.  The probability of it containing a virus is very, very low.  However, the reason why the lawyers of XYZ Company told their marketing department to include that disclaimer is because of control.  More specifically, it is because of the lack of control.  Once that CD leaves the door of the vendor they don’t know where it could go and through how many hands it will pass.  It is highly unlikely that they burned the CD themselves either.  They will have used a service provider that stamps out CD’s with the label by the hundreds at low cost.  Again, another point of loss of control that keeps the lawyers up at night.

However, with a Xuropa Online Lab you not only have complete control over the environment and who uses it, you also don’t have to go to the wasted expense of sending out hundreds and thousands of CD’s to people that have no interest in the product at all.  (Not a very green approach either.)

So in summary, the cloud is extremely secure.  It is in everybody’s best interest to make it even more secure.  For those malcontents with too much time on their hands life will actually get more limited with a move to the cloud.

You can reduce your overall marketing costs, decrease your “carbon footprint”, and let your lawyers sleep easier by moving to the cloud.

Keep control and keep lawyer fees to a minimum - not a bad thought going into the new year.

Click here to register for the Xuropa Online Electronic Design Community

Posted under Features, Xuropa, business, industry, marketing

This post was written by James Colgan on December 24, 2008

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