The folks over at Ignite Social Media have done us another great service this year - they’ve collated and published their Social Analysis Report of geographic, demographic, and traffic data from various social networks around the web.
Of course, the list in the report is not complete (there’s not Orkut, for example - and I’m pretty sure there’s a network or two in Japan that have incredible stats, but are not listed here), but anyway here they are for your enjoyment. You can get the full report here.
For those of you that are wondering about which social network to leverage to get into a particular geography, I’ve taken the geographic distributions and mapped them into a table below.
Here are some interesting observations and questions:
- There are only four truly global properties: Facebook, Flickr, Twitter, and Youtube
- The survey appears US centric in its viewpoint and sampling
- What is the dominant social network in Japan?
- What is the dominant social network in China?
- LinkedIn and Plaxo appear to follow the english speaking high-tech population and its dominant outsourcing partner India (although LinkedIn isn’t as strong in the UK as Plaxo)
- I thought that Hi5 was the dominant Spanish speaking social network, but it does not appear to be very strong throughout the diaspora.
- I don’t see a social network with a distribution that falls along religious lines. Unfortunately, this may happen in the not so distant future.
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Posted under marketing
This post was written by James Colgan on June 29, 2010