Need to get 4TB into the Cloud? No problem!

Great news from Amazon Web Services (AWS) yesterday - they’ve made it easier to get your data up into the cloud.  All you have to do is ship them the raw SATA drive and they’ll plug it in.  Easy!  And they’re now accepting capacities up to 4TB.

This is why we work with AWS - they’re constantly raising the bar higher and higher.  They take care of the infrastructure, and we deliver the Platform and Software layers to our Enterprise Software customers.

Anyone out there need more than 4TB?

This announcement got me thinking about the other direction of the data transfer that still hounds Enterprise Software vendors.  Most vendors still deliver most if not all of their products as client-side installs. 

With the goal of lowering the cost of sales, software and tools vendors enable customers to download from their website (the cloud) evaluation versions of their products.  This would be fine if these distributions hadn’t grown to be hundreds of megabytes themselves!  A very large semiconductor vendor told me that it takes a customer 3 1/2 hours to download their software over a T1 line in North America.  And of course, it takes many attempts for it to be successful.  Not a scalable model and one of the many reasons why we promote moving evaluations and pre-sales training to the Cloud using Xuropa.

The reality is, this problem is only going to get worse.   (Numbers provided by OECD.)

WW Broadband Penetration, OECD 2009

WW Broadband Penetration, OECD 2009

Broadband Pentration Growth, OECD 2009

Broadband Pentration Growth, OECD 2009

Software distributions are only going to get bigger, and with broadband penetration low and not climbing at a huge rate, something needs to change.  Of course, corporations will always be at the forefront of broadband adoption, but the rise of virtual teams and off-site workers will continue to exacerbate the problem of a lagging telecommunications infrastructure.

Although a full SaaS model would remove this problem.  There are many other obstacles and reasons why a complete move would not work for many of these software vendors.  However, moving the front end of the acquisition process (pre-sales training and evaluations) just makes sense.  Doesn’t it?

Posted under Xuropa, industry

This post was written by James Colgan on March 10, 2010

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SaaS Landscape Mostly Over the Horizon

Courtesy of "Hameed"

 

Phil Wainewright writes a very informative blog over at eBizQ that brings in his thoughts, observations, and views on Cloud Computing and SaaS (Software-as-a-Service).  Really good stuff that I highly recommend.

Every now and then I need to pinch myself though.  In a recent post, he wonders if standalone Enterprise 2.0 (think, “social networking tools inside the corporation”) vendors will survive as more SaaS vendors integrate these types of features into their products.  It’s an interesting thought, but already?

For this to happen, all customers of software will have moved at least one of their “ubiquitious apps” to a SaaS vendor that has incorporated one or more of these corporate-social feature-sets.

Although Salesforce.com have made great in-roads, and Google has shown how to get into large corporations or government agencies with gmail, two numbers from Gartner should give pause:

Given that SFDC revenues will likely account for 10% of the forecast SaaS revenues for 2013 and the huge gap between the two numbers overall, it appears likely that the Enterprise 2.0 vendors will have a large enough market to go after. 

Taking a step back a bit, considering where we are in the technology adoption curve for SaaS overall, and how much uncertainty exists around how the landscape will look ultimately, isn’t it too early to call the demise of any SaaS player?   

For some time to come, there will be a need for technologies and applications that operate at the Platform level to fill gaps and smooth interoperability between products, solutions, and platforms.  Even though ultimately many of these point solutions will be acquired or spun-out as economics and strategic positioning dictate.

Rather than looking over their shoulder for a SaaS player integrating their functionality, they should be more concerned about serving the market that’s out there, providing value, and generating revenues.

We still have a long way to go…

Posted under industry

This post was written by James Colgan on March 8, 2010

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The Xuropa Platform - Your Software in the Cloud

The Xuropa Platform is used by Enterprise Software vendors to deliver their products via the cloud as-is. “Cloud agnostic”, the Xuropa Platform provides the web experience, user management and analytics, and sales and marketing tools to deliver your application within an engaging web experience.

The Xuropa Platform can be used to deliver remote hands-on demonstrations, evaluations, and training. The platform can also be used for full Software-as-a-Service (SaaS) delivery and monetization of your enterprise software.

Watch the below video to find out more.  Even better, contact us for a demonstration and to take the cloud for a spin! saas at xuropa dot com.

Posted under Xuropa

This post was written by James Colgan on February 26, 2010

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Cloud Computing – A Rose by any other name?

It is a testament to the times that as a new burgeoning technology is hatched by an ”army of geeks” in a caffeine drenched frenzy, I can have a conversation at a party with a lawyer from a completely different field and find that he already has a rudimentary grasp of that same technology - Cloud Computing

Even if I normalize for the natural demographic skew of my location (San Francisco), it is impressive to consider how quickly this phenomenon has progressed towards the mainstream.  Clearly, the message has a lot to do with the rate of transmission. 

Software-as-a-Service“, or worse “SaaS”, didn’t catch the imagination as well as “Cloud” did.  Which is ironic considering SaaS is actually what the consumer/user really interacts with.  What was originally represented by “The Cloud” was a metaphor for all of the networking, server hardware, protocols, etc. that no user in their right mind would want to know even existed, never mind have to understand. 

Even Marc Benioff, CEO of Salesforce.com, the original “Software-as-a-Service” company, writes in his letter to shareholders, “We have become the first enterprise Cloud Computing company to report more than $1 billion in revenue.”  He may argue that this is in line with their Force.com strategy - providing their compute power in the form of a “Platform-as-a-Service” (here we go again) – Sales Cloud 2.  But considering where the vast majority of those $1 billion came from, it more reflects the company’s savvy marketing team.  If a Cloud Computing company were to be defined as any company that provides compute resources as a utility, then wouldn’t Amazon have been the first $1 billion Cloud Computing company the moment they turned on AWS?  “SaaS” appears to have lost its luster and “Cloud Computing” is the “new black”.

The reality is, what you call something does matter.  And every successful company out there knows this.  To throw up your arms and quote Shakespeare is to miss the point, and likely doom your company/product to failure in the process.

To give something a name is to give it meaning.  Even better – a name should imbue the audience with a passion, an image, something that goes far beyond its function.  “Cloud Computing” does that, with very little effort….”SaaS” needed an education cycle, time, and resources, and the market really doesn’t have that kind of patience.

(If you’re curious, in 2006 SFDC was all about “CRM”, and press releases in 2008 described the company as “…the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS)”.)

Posted under industry, marketing

This post was written by James Colgan on February 12, 2010

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Dilbert on Cloud Computing, SaaS, and Outsourcing

Dilbert.com

 

Maybe the benefits of the technology are slightly exaggerated here ;-)

Posted under Humor, industry

This post was written by James Colgan on January 19, 2010

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Environmental Effects of Cloud Computing

Photo via Tipiro

Photo via Tipiro

It is interesting to see the recent commentary regarding the environmental effects of Cloud Computing, and I’m happy to see the dialog coming while the industry is still in its infancy.  If only the same could have happened with the automotive industry - what a different world we’d live in today!

As Reuven Cohen (CTO of Enomaly, a Cloud provider) writes,

“The general consensus says that reducing the number of hardware components and replacing them with remote cloud computing systems reduces energy costs for running hardware and cooling as well as reduces your carbon foot print while higher DC consolidation / optimization will conserve energy.”

But as Mr. Cohen and James Urquhart (Product Marketing Manager, Cloud Computing and Virtualized Data Centers at Cisco) agree - there is no proof.  There is no standard measurement or parameter that everyone agrees indicates that the net result is better or worse for the environment.  And so for now we’re really discussing the hypothetical and using deduction to point us in the right direction.

One point we can all agree on - as a civilization, we’re doing more computational work now than ever before.  Of course, this will only continue to grow, and exponentially. 

Think about the rate of increase in the number of people performing some sort of computation (for example, the 300+ million members of Facebook all uploading photographs and playing Mafia Wars) and the rate of increase in the amount of data to be manipulated (consider a 5 megapixel camera built into everyone’s phone, or everyone watching Avatar in HD on Hulu).  All the while, in the cloud, processors will be running algorithms to deliver the experience while constantly making adjustments as they dynamically navigate the trade-off between data size, connection speed, and client performance (processor and screen resolution).

The question is, are we more environmentally friendly doing all of this in a shared Cloud or on our own datacenters?

Mr. Urquhart’s reasoning takes us in a positive direction,

“I believe one thing to be true: the increased efficiency of the hardware components in most cloud data centers and the increased utilization of these components mean that we are almost certainly doing more work per unit of energy consumed than before.”

But on the face of it, I can only agree with part of this.  Indeed, greater efficiency built into the hardware is a good thing for the environment - the lower the power consumed and the greater the amount of work done per clock tick of the processor is good.  However, greater utilization of that hardware due to virtualization could take us in the opposite direction with respect to the environment.

Firstly, (as both Mr. Urquhart and Cohen agree) the more compute cycles available, the more we’ll use.  It’s what we do.  Therefore, increased utilization due to virtualization will actually increase energy consumption and impact the environment negatively in absolute terms.

But more subtly, how the compute power is delivered is actually more important in comparing a datacenter to a virtualized cloud.  Virtualization improves utilization, but does it improve system energy efficiency over the same workload?

Whether the hardware is virtualized or not - the processor still needs to tick.  In fact, through virtualization, the processor needs to work harder with more fetches from cache, DRAM, or the hard drive to deliver the same calculated result to the end user.  And so, on the face of it, greater utilization due to virtualization actually impacts the environment negatively…for now.

We need to go back to the hardware to turn this around.  Virtualized servers drive the high-end of the processor lines of the physical servers that support them.  The increased demands of compute power per square millimeter of the processor and parallelization/efficiency within them will drive overall energy efficiency of the system in the right direction.

One additional point to consider is data distribution.  The power it takes to deliver the compute power from the cloud/data center to the remote user has an impact.  A centralized cloud vs multiple distributed datacenters (from different service vendors) and their proximity to the users needs to be added into the equation.  If we’re talking about consumer services sharing a cloud, the impact of centralization will be significant and detrimental.  However, corporations using their own local datacenters on-site are much more energy efficient in data transport energy costs.

Clearly, the calculation is not straight forward, and when all’s said and done, it may only be interesting from an academic perspective.

Fortunately for all of us, being green is considered by many to be a tier one value proposition during the purchase process of equipment and services.  This demand will get baked into the product definition process and we’ll all move in the right direction.  One point that is without argument however - it’s a heck of a lot greener to work remotely on a cloud or datacenter, than either shipping CDROMs or getting on a plane and working on-site.

Posted under industry

This post was written by James Colgan on January 19, 2010

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Navigating the Path to Recovery

There was some good news today when the Institute for Supply Management reported that the purchasing managers index rose to its highest level since April 2006 - 55.9.  This is yet another sign that we’re heading in the right direction, but we’re far from out of the woods.  Many of the factors built into the Wall Street Journal article back in August are still with us, and so the path we’re on remains unclear - Sharp Rebound; Slow Growth; or Double-Dip.

Since the recession officially started two years ago, we’ve all been focused on the bottom line and cutting costs like crazy.  The Bureau of Labor Statistics reported in December that Productivity in the non-farm business sector in Q3 of 2009 rose by 8.1%, the largest increase since the same quarter in 2003.  Which means that businesses are doing a great job of getting the most out of their remaining workforce after multiple Reductions in Force.

However, as we move forward, we need to change our focus if we’re to do more than just survive.

Moving Focus to the Top Line

So the question is, while we’re on the path to recovery, how can we take advantage of the sales opportunities that arise and grow the top line?  Traditionally, if we were to focus on increasing sales we’d have to invest ahead of the curve in sales resources - new or additional account, regional, country, or market coverage. 

In this environment, the length of a sales cycle is not predictable and when the recovery will actually occur is unknown.  This brings a great deal of “Balance Sheet Uncertainty” when companies do not have the resources to gamble.

Balance Sheet Uncertainty

Balance Sheet Uncertainty

So again, what do we do to get back into growth?

Enterprise Software - Take Your Product and Business Online

Fortunately, for Enterprise Software companies, there is an option - move your software and sales process online.  I do not mean for you to rewrite your software and business model overnight, but to install your software as-is on the Xuropa Platform.  You can then delivery your product for demonstrations, evaluations, training, or even in a post-sales Software-as-a-Service (SaaS) model.

In this manner, you are able to lower your cost of sales while focusing on growing your top line revenues.

Revenue Growth with Xuropa

Revenue Growth with Xuropa

Once your software is installed on the Xuropa Platform, you’ll be able to employ it to solve a large number of sales challenges.  And your business will be able to participate in the benefits of the SaaS model without having to re-invent your company. 

For more information on how we can grow your revenues, contact us at sales[at]xuropa[dot]com.

Posted under business, industry

This post was written by James Colgan on January 4, 2010

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LinkedIn Opening its Doors

Maybe you missed the news (as I did), and only caught it once the Thanks Giving turkey had settled - but great news it is indeed!

Slower than other platforms (eg. Facebook Connect), LinkedIn has been integrating out into the web, but now the pace is really picking up. 

On November 9th LinkedIn announced the Twitter partnership, and then came the really exciting news - the doors really flew open with an official LinkedIn Platform play on November 23rd.

We’ve been waiting for this a long time.  Ever since we enabled the import of LinkedIn Profiles into your Xuropa Profile we’ve wanted to enable our users to move data smoothly between the two platforms. We’re not about re-inventing wheels if we don’t have to.

Currently, we’re on a march to improve the overall usability of the Xuropa Platform.  But look forward to some interesting integrations in the future.

Posted under Features, Xuropa, business, marketing

This post was written by James Colgan on December 2, 2009

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Cadence Design Systems Adds Incisive Verification to Expanded Set of Xuropa Labs at CDNLive!

Design and Verification Engineers Can Now Test-Drive More Software in Online Labs

San Francisco, California – October 13, 2009 – XuropaSM Incorporated today announced that Cadence Design Systems, Inc. (NASDAQ:CDNS) has added Incisive® Formal Verifier and Incisive Enterprise Specman-Elite ® Testbench to its Xuropa Online Labs.

 

Based upon the Cadence® SoC Functional Verification Kit, approved design and verification engineers can quickly and easily try out these two additional Cadence verification products and learn new techniques online. The SoC Functional Verification Kit automates and eases the adoption of new verification technologies that increase productivity and project predictability, from verification planning to closure.

 

Users can now also run testbench simulation and formal analysis on example circuits at their convenience from their desktops. Using only a standard web browser, approved visitors to Xuropa Labs™ can now access the following two new labs:

 

  • Block, Chip, and System Testbench Verification with Incisive Enterprise Specman-Elite Testbench
  • Connectivity Verification, Productivity Flows, and Designer Level Formal Analysis with Incisive Formal Verifier

 

The service is free to Xuropa members and dramatically simplifies the process of evaluating EDA software products. Users can begin to test-drive applications in minutes vs. the days or weeks it used to take to get agreements signed, software downloaded, and license keys installed.

 

Simplified Initial Product Evaluation

 

“We have seen the value that Xuropa Online Labs bring to enable customers to test-drive Incisive Verification IP online, and we are excited to meet more customer needs by expanding our offering,” said Sarah Lynne Lundell, Enterprise Verification Senior Product Marketing Manager at Cadence. “Today’s schedules are so tight, it is important to simplify the initial evaluation process. Removing the need for a Software Product License Agreement to evaluate new software lets design and verification engineers focus on the potential productivity, predictability and quality gains for their projects.”

 

Face-to-face meetings are always going to be important, but as design teams are now global, software vendors need to simultaneously engage multiple locations and accelerate the engagement process.

 

“The Xuropa Platform uses the power of Cloud Computing and web 2.0 technologies to accelerate the software sales process and increase revenues for software vendors,” Xuropa CEO and founder James Colgan explained. “The Xuropa team is very happy to see Cadence realize the returns of the platform and make more of their industry leading technology available on the platform.”

 

Availability

Xuropa Online Labs featuring Cadence Incisive Formal Verifier and Specman Elite Testbench are available today and accessible at no cost to authorized Xuropa members. Go to www.xuropa.com and sign-in for access. For information about how to create your own Online Lab, or any of the other Xuropa Platform products, please contact Xuropa at the address below.

 

 

About Xuropa Incorporated

The Xuropa Platform and a Xuropa Lab™ bridge the gap between traditional Enterprise Software and Software-as-a-Service business and distribution models. XuropaSM Incorporated was founded by veterans from the internet, IT, and electronics industries with the goal of transitioning Enterprise Software to a SaaS model to increase revenues and lower costs.  http://www.xuropa.com/

 

Contact:

sales@xuropa.com

+1 (415) 727-5741

 

Cadence, Specman-Elite and Incisive are registered trademarks of Cadence Design Systems, Inc. in the United States and other countries.

 

 

 

 

 

 

Posted under News, Xuropa

This post was written by James Colgan on October 13, 2009

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Cadence’s Xuropa Experience – A New Approach To IP Evaluation

Richard Goering, the famed Industry Insights editor for Cadence, posted an interesting analysis of how Cadence is using the Xuropa Platform.  The openening paragraph summed it up quite nicely:

“Evaluating EDA software or silicon IP is an arduous process that often requires negotiated license agreements, software downloads, installation, and the physical presence of a jet-lagged AE who just flew across the country. What if you could run an evaluation instantly on line, and skip all that? That’s what Cadence is working with independent web site Xuropa to provide – and the end result could impact the way in which EDA software and silicon IP is evaluated and sold.”

Richard Goering Industry Insights Blog

Richard Goering Industry Insights Blog

As you can tell from the timeline, Cadence was very thorough in their approach to the Xuropa Platform and have already seen great dividends since they launched back in May.  Regarding the end-user response, Susan Peterson (VIP Portfolio Marketing Director, Cadence) noted in an interview with Richard:

“The user response so far has been really, really good,” she said. She noted that users are spread throughout the world, with many from Asia, where it’s difficult to physically bring in AEs to run demos. “Engineers don’t really want to leave their desks, and they like being able to do things when they want to do things,” she said. “Engineers like to get their hands on stuff – to not just read a datasheet, but get on line and try something out.”

For the whole article click here.

To check out one of Cadence’s Online Labs click here.

Posted under News, industry

This post was written by James Colgan on September 30, 2009

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