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Richard Goering, the famed Industry Insights editor for Cadence, posted an interesting analysis of how Cadence is using the Xuropa Platform.  The openening paragraph summed it up quite nicely:

“Evaluating EDA software or silicon IP is an arduous process that often requires negotiated license agreements, software downloads, installation, and the physical presence of a jet-lagged AE who just flew across the country. What if you could run an evaluation instantly on line, and skip all that? That’s what Cadence is working with independent web site Xuropa to provide – and the end result could impact the way in which EDA software and silicon IP is evaluated and sold.”

Richard Goering Industry Insights Blog

As you can tell from the timeline, Cadence was very thorough in their approach to the Xuropa Platform and have already seen great dividends since they launched back in May.  Regarding the end-user response, Susan Peterson (VIP Portfolio Marketing Director, Cadence) noted in an interview with Richard:

“The user response so far has been really, really good,” she said. She noted that users are spread throughout the world, with many from Asia, where it’s difficult to physically bring in AEs to run demos. “Engineers don’t really want to leave their desks, and they like being able to do things when they want to do things,” she said. “Engineers like to get their hands on stuff – to not just read a datasheet, but get on line and try something out.”

For the whole article click here.

To check out one of Cadence’s Online Labs click here.

Posted under News, industry

The past few weeks have been an incredible time for Xuropa on all fronts. But one of the successes I’m very excited about is Harry Gries’ joining the team.

As we’ve been charting a path to enable companies to move to SaaS and Cloud Computing in a way that makes sense to their business and their customers, Harry was the first blogger to truly understand what Xuropa was all about and where we were going.

To be honest, we didn’t give people much of a chance.  Our messaging started out very “stealth-like” as we got started on what we believe will change the industry.  But as Harry was already on the same path, the glimpses of the future we offered resonated and great conversations ensued.

We collaborated closely on the SaaS Roundtable at DVCon (I need to write a post about the difference between our reception at that event and this DAC…who says EDA is slow moving!)  where we actually met for the first time after months of intense and frank emails, tweets, blogs, and Skype calls, (ain’t the web cool!?).

Fast forward about a year, and here we are.  Not only will Harry be helping us engage and discuss Xuropa in the context of real industry trends, but we also need to grow our customer support capabilities.  (What a difference a year, and an industry downturn make!)  As we chart this “Brave New World”, Harry’s vendor/user perspective and EDA expertise will be great assets to us and our customers.

Welcome to the team Harry!

Posted under News, Xuropa

Design and Verification Engineers Can Test-Drive More Verification Solutions Online

San Francisco, California – July 28, 2009 – Xuropa^SM Incorporated today announced that Cadence Design Systems, Inc. (NASDAQ:CDNS) has increased the number of products available within Xuropa Online Labs.

Users can run simulations and employ this verification IP on example circuits at their convenience from their desktop. With only a web browser, approved visitors to Xuropa Labs™ can now access the Cadence Incisive® verification IP components for the protocols listed below.

AMBA VIP with Compliance Management System (CMS)
AMBA AHB, AXI and APB UVCs

USB VIP with Compliance Management System (CMS)
USB 1.1 and 2.0 UVC

PCI Express VIP with Compliance Management System (CMS)
PCI Express 1.1 and 2.0 UVC

OCP VIP with Compliance Management System (CMS)
OCP 2.2 UVC

SATA VIP with Compliance Management System (CMS)
SATA I and II UVC

Ethernet VIP with Compliance Management System (CMS)
Ethernet 802.1 and 802.3 UVC

The service is free to Xuropa Community members and dramatically simplifies the process of evaluating EDA software products.  Users can begin to test drive applications in minutes vs. the days or weeks it used to take to get agreements signed, software downloaded, and keys installed.

The Xuropa Online Community presents networking and learning tools in a professional environment and is dedicated to electronic design. 

Lowering the Cost of Customer Engagement

“Xuropa Labs enable customers to move beyond the marketing collateral and actually test-drive the technology themselves – at their desktops, and at their convenience,” said Susan Peterson, Verification IP Marketing Director at Cadence.  “With no installation headaches to deal with, the evaluation process and customer training becomes more efficient and effective for us and our customers.”

Face-to-face meetings are always going to be important, but as design teams are now global, companies need cost effective alternatives to reduce the number of flights while accelerating the engagement process.

“Xuropa has reinvented the front end of the customer engagement process with a web platform that lowers the cost of sales, training and support.”  Xuropa CEO and founder James Colgan explained. “Xuropa Labs provide engineers on-demand hands-on access to technology to learn about it before a purchase is made.”

Availability

Xuropa Online Labs featuring Cadence Incisive Verification IP Products are  accessible at no cost to authorized Xuropa members.  Go to www.xuropa.com and sign-in for access.  For information about how to create your own Online Lab, or any of the other Xuropa community products, please contact Xuropa at the address below.

About Xuropa Incorporated

Xuropa^SM Incorporated was founded by veterans from the internet, IT, and electronics industries.  With the goal of reinventing business processes to lower sales costs and increase revenues for software companies, a Xuropa Lab™  bridges the gap between traditional client-installed and Software-as-a-Service business and distribution models.  Xuropa’s current area of focus is the electronic design industry. http://www.xuropa.com/

Contact:

sales@xuropa.com

+1 (415) 727-5741

Posted under News