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The folks over at Ignite Social Media have done us another great service this year - they’ve collated and published their Social Analysis Report of geographic, demographic, and traffic data from various social networks around the web.

Of course, the list in the report is not complete (there’s not Orkut, for example - and I’m pretty sure there’s a network or two in Japan that have incredible stats, but are not listed here), but anyway here they are for your enjoyment.  You can get the full report here.

For those of you that are wondering about which social network to leverage to get into a particular geography, I’ve taken the geographic distributions and mapped them into a table below.

Here are some interesting observations and questions:

• There are only four truly global properties: Facebook, Flickr, Twitter, and Youtube
• The survey appears US centric in its viewpoint and sampling
• What is the dominant social network in Japan?
• What is the dominant social network in China?
• LinkedIn and Plaxo appear to follow the english speaking high-tech population and its dominant outsourcing partner India (although LinkedIn isn’t as strong in the UK as Plaxo)
• I thought that Hi5 was the dominant Spanish speaking social network, but it does not appear to be very strong throughout the diaspora.
• I don’t see a social network with a distribution that falls along religious lines.  Unfortunately, this may happen in the not so distant future.

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Posted under marketing

Maybe it was just me, but the energy level at the 47th Design Automation Conference was higher than it’s been in a number of years.  It could have been a combination of things - general signs of an exit from The Great Recession; the M&A activity in the industry; a new market approach from Cadence got everyone a-buzz; and everywhere I went I heard discussions about Cloud Computing (and it wasn’t just because I was stood there ).

Bernie Meyerson, vice president of innovation at IBM, made a keynote speech on Wednesday that was wide ranging, but spent a great deal of time asserting that Cloud Computing is the future of IC Design.  Richard Goering wrote this up nicely on his blog here.  You should take a look.  The full keynote video is here, pick up what Dr. Meyerson had to say about the Cloud at around minute 38:00.

A crucial point to emphasize from Dr. Meyerson’s speech is the real issue at the heart of the computing challenge facing all industries, not just electronic design - IT resource overhead.  While it is tempting, as engineers, to focus on the technology of cloud computing (performance, upload time, latency, security, etc.) it is this business aspect of the equation that is the driver.  ie. The Total Cost of Ownership of data centers is out of control - driving a company’s balance sheet in the wrong direction.

If you missed the panel “Does IC Design Have a Future in the Clouds?“, don’t worry.  It was videoed and should be coming online soon.  For me, it was great fun to participate with a tremendous amount of interaction with the audience.  To the point where the Chair (Raul Camposano) had to cut off questions from the floor.  (He almost cut of Harry “The ASIC Guy“, but he was saved by the crowd.)  Richard Goering mentioned on his blog that he will put up a post about the panel soon, but in the meantime, you can catch a write-up of some of the highlights over at EETimes by Nicolas Mokhoff here.

If you were at the show, what were your impressions?  If you weren’t able to make it - did the various online channels get you what you needed?
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Posted under Xuropa, industry

Back in March I posted the original version of this video.   After only two months we need an update!  Thank you Socialnomics

Many of these trends are still just unfolding and their impacts are only starting to be understood.

Pretty cool…

Posted under marketing