Back in March I posted the original version of this video. After only two months we need an update! Thank you Socialnomics
Many of these trends are still just unfolding and their impacts are only starting to be understood.
Pretty cool…
Posted under marketing
There are still many start-ups (young and old) clearing the path towards virtual worlds. ”Portals” that allow us to dive into digital realms to inhabit new personae to slay dragons, get a date, or just IM with a sales rep.
More recently there has been a lot of work in blurring the boundary between the real and virtual in the opposite direction. Augmented Reality is easy to spot with applications like the iPhone app from Acrossair below - a very cool app launched last year.
Now there are companies that are taking or creating social data and transposing it onto the world around us through location. It’s all very, very new so the data is raw and many will just scratch their heads. But watch the video below that maps the activity at South by Southwest (SXSW) of users of Twitter, Foursquare, Gowalla, BrightKite, Flickr, Bump, and a couple of other social platforms and apps.
Beyond the long touted “advertise coffee coupons as people walk past a particular Starbucks” application, there are infinite Social Media opportunities in both the consumer and enterprise world.
If you’re in an office of 5 people and you’re all using Yammer or Twitter, then it’s maybe not so interesting. But what if you’re working at a huge sprawling campus in HP, Kaiser, or Stanford University? Get’s interesting huh?
Imagine not only reaching out for help or information on a corporate wiki, but you could see where people are and walk over and ask as they walk down a corridor. Or you could join in on a “water cooler” discussion about a product roadmap item that your CTO just got into with a bright-eyed intern, or the VP Product Marketing.
You can see barriers start to be broken down in the physical as well as the virtual worlds. And that’s a good thing for productivity and creativity. It’s not just for selling Starbucks.
(Props to Robert Scoble for the video and inspiration.)
For many of us, to say that Social Media Marketing is “Right here, right now” would appear anachronistic. But a conversation I had recently reminded me that for Hi-Tech the Techno-bubble we live in can sometimes operate in reverse.
When the Techno-bubble is behaving normally, “everyone” inside the bubble rushes out to buy the latest gadget, or adopts SaaS CRM (or whatever) the moment it comes out. And then we assume everyone else on the planet has the same gadget and know exactly how to use salesforce.com (or whatever). “Heck, hasn’t everyone written an iPhone App already?”, we think.
And then you pick up the phone and say, “blah, blah, blah Cloud, blah, blah, blah” to your artist/doctor/lawyer cousin and wonder why the phone went quiet. (Actually, “Cloud” appears to have already moved across that chasm…bad example.)
When it comes to B2B marketing however, the Techno-bubble slowed adoption of Social Media Marketing. For years consumer marketers, PR firms, Hollywood, etc. have been using Twitter, Facebook, YouTube, blogs, etc. to launch products and revive careers. But you take a look at B2B and we’re still a long way from those heights. However, I think that the change is really picking up momentum and Social Media Marketing has pierced the bubble from the outside in.
Here are some great Social Media Marketing stats (although 9 months old) and a cool track for your enjoyment.
Posted under marketing
