Software-as-a-Service (SaaS) has arguably been around since the launch of SalesForce.com in 1999. We could even say that it’s inception pre-dates even this milestone, but under a different name - Application Service Provider (ASP). Remember those?
The revenue growth rate of the SaaS market is a healthy 22%, and has grown to around $12 billion annually. At the same time, installed software is around $150 billion annually and still growing at about 12% per year. Why is that? Why isn’t the traditional software market dying a quick and rapid death?
While commentators say that it’s just traditional ISV’s (Independent Software Vendors) dragging their feet, there’s more to it than that.
Over on Software Advice, I explore both the selling and the buying side of the installed software business to try and understand why the installed software isn’t being replaced by cloud computing, but will continue to find a way to leverage it.
Posted under cloud
