Cloud Computing - Crossing Over?

It’s a testament to the times that as a new burgeoning technology is hatched by an “army of geeks” in a caffeine drenched frenzy, I can have a conversation at a party with a lawyer from a completely different field and find that he already has a rudimentary grasp of that technology - Cloud Computing.

Even if I normalize for the natural demographic skew of my location (San Francisco), it is impressive to consider how quickly this phenomenon has progressed towards the mainstream.  Clearly, the message has a lot to do with the rate of transmission.  “Software-as-a-Service”, or worse “SaaS”, didn’t catch the imagination as well as Cloud has done.  Which is ironic, considering SaaS is actually what the consumer/user really touches, and what was originally represented by “The Cloud” - a metaphor for all of the networking, server hardware, storage, and software bits and bobs that no one really wants to know about.  As I said in a previous post, it really does matter what you call something.

So I looked around for some other indicators of “Cloud Computing” crossing the chasm from geekland to consumerland, and didn’t find very many.

So we’re still very much at the edge of mainstream consciousness.  I guess a real litmus test would be a mention on Oprah’s website - but we still need to wait for that.  (There is a lone comment on one of the forums that I’m sure left the other participants scratching their heads.)
Have you seen any signs out there that the mainstream is starting to hear about and maybe understand Cloud Computing?

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Posted under cloud, marketing

This post was written by James Colgan on August 31, 2010

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