I was captivated this morning by a wonderful presentation made by Alex Morrison of CogApp. The panel presentation was made at bTween, 2008 and succinctly provides a fascinating way to start to think about user centric design of software products.
Of particular interest is the quote from Guy Kawasaki - that every piece of software should be “D.I.C.E.” - Deep, Indulgent, Complete, and Elegant. (He first talked about this concept in the early ’90’s). If we think about this in the context of Facebook, it immediately makes a lot of sense. When we start to think about Twitter though, we could hardly say that it is “complete” or “Deep” from a functionality perspective….but layer on top of that the content and interactions of the users and it truly is “complete” and very deep. Is there a topic that is not announced or discussed using short bursts of 140 characters or less?
This is User-Centric Design - not just designing from the user’s perspective, but including user behavior and data at the core of the functionality of the product.
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