Richard Goering, the famed Industry Insights editor for Cadence, posted an interesting analysis of how Cadence is using the Xuropa Platform. The openening paragraph summed it up quite nicely:
“Evaluating EDA software or silicon IP is an arduous process that often requires negotiated license agreements, software downloads, installation, and the physical presence of a jet-lagged AE who just flew across the country. What if you could run an evaluation instantly on line, and skip all that? That’s what Cadence is working with independent web site Xuropa to provide – and the end result could impact the way in which EDA software and silicon IP is evaluated and sold.”
As you can tell from the timeline, Cadence was very thorough in their approach to the Xuropa Platform and have already seen great dividends since they launched back in May. Regarding the end-user response, Susan Peterson (VIP Portfolio Marketing Director, Cadence) noted in an interview with Richard:
“The user response so far has been really, really good,” she said. She noted that users are spread throughout the world, with many from Asia, where it’s difficult to physically bring in AEs to run demos. “Engineers don’t really want to leave their desks, and they like being able to do things when they want to do things,” she said. “Engineers like to get their hands on stuff – to not just read a datasheet, but get on line and try something out.”
For the whole article click here.
To check out one of Cadence’s Online Labs click here.
This post was written by James Colgan on September 30, 2009



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