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We made it this far, and my feet are killing me, but DAC has been incredible for us this year!

We’ve had back-to-back meetings all week and the reception has been great - we had no idea there were so many companies that have been considering moving their tool or hardware to Xuropa for pre-sales evaluations or training.  Most of all, companies are looking to leverage all year-round the time and effort of creating DAC demos.

The economic climate, market dynamics, and the availability of the Xuropa Platform have really got the creative juices of customers flowing!  Some very cool and unique ideas are coming out to leverage a Xuropa Lab and differentiate their company’s go-to-market strategy and better serve their customers.

Cadence were making good use of their Online Labs during their VIP 100 Portfolio presentations in the ChipEstimate booth (#1100).  And this was a very good sight to see:

Engineers Like Test-Driving Products Online

If you click on the image you’ll see that all of the Cadence Xuropa Labs are being used except one.

Back to it for the last day!  See you on the floor!

Posted under Xuropa, industry, marketing

Design and Verification Engineers Can Test-Drive More Verification Solutions Online

San Francisco, California – July 28, 2009 – Xuropa^SM Incorporated today announced that Cadence Design Systems, Inc. (NASDAQ:CDNS) has increased the number of products available within Xuropa Online Labs.

Users can run simulations and employ this verification IP on example circuits at their convenience from their desktop. With only a web browser, approved visitors to Xuropa Labs™ can now access the Cadence Incisive® verification IP components for the protocols listed below.

AMBA VIP with Compliance Management System (CMS)
AMBA AHB, AXI and APB UVCs

USB VIP with Compliance Management System (CMS)
USB 1.1 and 2.0 UVC

PCI Express VIP with Compliance Management System (CMS)
PCI Express 1.1 and 2.0 UVC

OCP VIP with Compliance Management System (CMS)
OCP 2.2 UVC

SATA VIP with Compliance Management System (CMS)
SATA I and II UVC

Ethernet VIP with Compliance Management System (CMS)
Ethernet 802.1 and 802.3 UVC

The service is free to Xuropa Community members and dramatically simplifies the process of evaluating EDA software products.  Users can begin to test drive applications in minutes vs. the days or weeks it used to take to get agreements signed, software downloaded, and keys installed.

The Xuropa Online Community presents networking and learning tools in a professional environment and is dedicated to electronic design. 

Lowering the Cost of Customer Engagement

“Xuropa Labs enable customers to move beyond the marketing collateral and actually test-drive the technology themselves – at their desktops, and at their convenience,” said Susan Peterson, Verification IP Marketing Director at Cadence.  “With no installation headaches to deal with, the evaluation process and customer training becomes more efficient and effective for us and our customers.”

Face-to-face meetings are always going to be important, but as design teams are now global, companies need cost effective alternatives to reduce the number of flights while accelerating the engagement process.

“Xuropa has reinvented the front end of the customer engagement process with a web platform that lowers the cost of sales, training and support.”  Xuropa CEO and founder James Colgan explained. “Xuropa Labs provide engineers on-demand hands-on access to technology to learn about it before a purchase is made.”

Availability

Xuropa Online Labs featuring Cadence Incisive Verification IP Products are  accessible at no cost to authorized Xuropa members.  Go to www.xuropa.com and sign-in for access.  For information about how to create your own Online Lab, or any of the other Xuropa community products, please contact Xuropa at the address below.

About Xuropa Incorporated

Xuropa^SM Incorporated was founded by veterans from the internet, IT, and electronics industries.  With the goal of reinventing business processes to lower sales costs and increase revenues for software companies, a Xuropa Lab™  bridges the gap between traditional client-installed and Software-as-a-Service business and distribution models.  Xuropa’s current area of focus is the electronic design industry. http://www.xuropa.com/

Contact:

sales@xuropa.com

+1 (415) 727-5741

Posted under News

I’m sure there are very few people in EDA marketing departments with the time to read blogs this week, never mind write one - about 96 hours from now the show floor of DAC will open in San Francisco and all their work for the past six months will be front and center.  (No one really thinks about DAC seriously until January is out of the way.)

Anyway, the pressure is off Xuropa.  Being online and available globally 24/7 definitely has its advantages

We won’t have a booth, but we will be there walking the floor talking to vendors and users about what we could do to help their business or experience on the Xuropa Platform.  If you see me walking the floor I’d love to hear your feedback - it’s a great opportunity to meet people that have a passion for EDA, SaaS, and the future of the business of the semiconductor design industry.

If we don’t bump into each other on the exhibition floor (or at the Denali Party), stop by the ChipEstimate booth (#1100) at the below times.  The Cadence Verification IP team will be presenting their products and providing attendees the ability to use the products for themselves on the show floor - using their Xuropa Online Labs.

They haven’t had to worry about installing PC’s and testing them just before the exhibit opens.   Everything is all ready to go and sat up on the Xuropa Platform.  They’ll be using the ChipEstimate PCs with just a browser on the day.  Of course, once the show is over the demos will still be available 24/7 for anyone in the world to continue to go into the Lab and trial Cadence products - a beautiful thing.

So, here are the times.  Susan Peterson will be presenting and I’ll be stood in the wings to answer any questions and get feedback during the demo sessions.

• Monday at 2pm
• Tuesday at 2pm
• Wednesday at 1pm
• Thursday at 10:30am

Enjoy the show, and hope to see you there!

- James

Posted under Xuropa, business, industry, marketing