Xuropa is a Customer Relationship Management (CRM) and cloud provisioning application for ISV sales and marketing teams to more efficiently sell their products into global markets. The application delivers ISV’s packaged software via AWS for hands-on training, evaluations, customer support, and ultimate deployment. No IT resources are required for setup and maintenance of the software.

The application provides ISV vendor sales and marketing teams online customer engagement, analytics, and other Customer Relationship Management tools and has been proven to increase revenues and lower the cost of sales.

The solution comprises three main components:

(1) The CRM Application is used by ISVs to administer their software and support collateral, access user analytics, and use outbound sales and marketing tools. From here the ISV also controls access to their software now residing on the AWS cloud.

(2) The Application Servers host the ISV’s software on AWS. The physical and logical location of the servers is completely transparent to the user. The end-user has secure access to the remote hosted software with no downloads, no installation, no license agreements and no license keys to manage. Users also have access to multimedia support collateral and social networking tools.

(3) Xuropa Cloud Abstraction Layer automates server provisioning and maintenance, software license management, firewall control, and overall access and system security. The Abstraction Layer also manages the associations of Application Servers to vendors and users interacting with the Business Application.

In the beginning...

The idea for Xuropa was born out of necessity. It was 2007 and James Colgan had been in the business of marketing and selling enterprise software for a long time. Globalization was making the process harder, longer, and very expensive and so he started thinking of ways to make everyone’s life easier - the software vendor and the customer. James imagined a web based application that wrapped around a remote installation of the enterprise software itself.

After fleshing out the idea more, James ran it by his friend JT Graveaud to get his thoughts and to see if it were feasible. After a week at JT’s home, the wireframes and flows of what would become the first prototype were ready - and fingers hit keys! Since that time, and thanks to tremendous help from a lot of friends, the application has grown and matured to host some of the most powerful and sophisticated software on the planet.

Xuropa is changing the way the enterprise software business operates - how vendors engage their markets and customers, and how users find and explore new technology. We couldn’t do it without your help. Thank you.

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